A website is a gateway to the world.
If a company speaks only English on its website it’s ignoring over half the world’s Internet users.
Regardless of how large, sophisticated or costly – or how simple and inexpensive a company’s website may be, it’s accessible to millions of people in hundreds of countries worldwide. Website databases, like Tritti have 20-50 millions domains today.
This kind of global coverage was impossible to achieve by any means just a few short years ago, but too many websites are still ignoring the tremendous opportunities this reach represents.
If a company’s website is in English only it means that millions of people will bypass it in favor of other websites in their own language.
Internet World Stats says there are 948.6 million people using the Internet who speak English. But there are also 751.9 million Chinese speakers and 277.1 Spanish speakers who don’t use English when they log on. (Internet World Users by Language, 27 April 2017)
If a business sells its products in other countries, unless its website is available in the languages spoken there the company will have little ability to communicate with them other than through a distributor or agent. Read On…